We’re all on social media and all use social media to some extent, so running organic (i.e. free) social media for your business can’t be that hard, right?  Wrong!

Many business owners struggle with their social media:

• knowing which platforms to focus on
• coming up with content/images
• posting regularly
• keeping up with customer enquiries
• keeping on top of all the latest social media changes and trends
• finding the time for it all!

Great social media isn’t luck and it’s a marathon, not a sprint.  But a Social Media Manager can get you on track far sooner than going it alone, and here’s how.

1. They work to a strategy

A skilled social media manager will assess your profiles, your business goals, your brand, your competitors, and your audience before starting work.  

Next, they’ll work out what, where and when you should be posting to attract your dream followers and will post content that speaks directly to them.

They’ll plan content weeks or even months ahead, so while you can still add reactive content or a new offer, there are no more eek-what-should-I-post-today moments.

2. They double–down on what’s working 

We all know the thrill of getting lots of likes on a post, but there’s more to success than that. 

Being able to understand the numbers behind a post – such as reach, impressions and engagement – is an important part of working out what’s resonating with your crowd. 

Of course, crunching the numbers – and analysing what they mean – takes time.  A good social media manager will do this work for you, give recommendations and flex their strategy accordingly.

3. They answer EVERYTHING

Engagement is such an important part of social media, yet many brands just don’t have the time – or energy – to do it.

Responding to every DM, comment, and query is a huge time commitment and takes you away from other important areas of your business.

But engagement is the cornerstone of social media.  The simple truth is, the more you put in, the more you get out.

When you hire a Social Media Manager to look after your engagement, they’ll ensure no comment or DM goes unanswered, no customer or lead left behind. 

4. They’re consistent

If there’s one thing every social media manager knows to be true it’s that consistency is key.  

Why?  Well, there are two main reasons.

Firstly, showing up consistently lets your audience know you’re there.  It keeps you top of mind.  Let’s be honest, nothing raises red flags faster than a stone-cold account.

Secondly, by consistently posting good quality, engaging content the algorithms will reward your efforts and will show your posts to more people.  Combine this with consistent engagement and boom, you’re winning.

Oh and one more thing – it’s super important to have consistent branding and messaging across all your platforms. Another task a good social media manager will do for you!

5. They optimise your bios 

Yes, bio optimisation is a thing and an important one too.

Think of your platform bio as your business card. It needs to tell people who you are, how you help people and how they can contact you. 

It’s also a chance to toot your horn, show off a bit of personality, attract the right followers (and turn off the wrong ones).

Your social media manager will know which bits of your bio are searchable (each platform is slightly different) and will ensure these areas are being properly used.

6. They stay bang up to date

Keeping abreast of all the latest social media platform changes is a job in itself – one you can’t possibly be expected to do.

But a good social media manager will be on top of all the latest updates and will know which to apply to your accounts and which to ignore.

They’ll also surround themselves with like-minded professionals and will have a network of brilliant colleagues to ensure they never miss a thing.

Social media got you feeling anti-social?! 

I can help!  To discuss a tailor-made solution to get the most out of social media, get in touch.